Episode 110 of the Business Bookshelf - "Problem Prospecting - Completely Eradicate your Prospecting Troubles By Leading with Problems".

Today our guests are Mark Ackers, Richard Smith and Stuart Taylor.

Mark, Richard and Stuart all work for a company called Refract.  The aim of Refract is to make sales coaching simple, more time-efficient and to amplify the benefits.

I talk to them about their book “Problem Prospecting - Completely Eradicate your Prospecting Troubles By Leading with Problems.”.  Prospecting is tough and is a skill that isn’t truly mastered.  The book has actionable condensed insights that will have a huge impact on your sales prospecting.

The book can be purchased here.

The Refract website can be found here - www.refract.ai.

The host of the podcast is Lance Peppler.  Email him at [email protected] or visit www.ideastorm.co.za.