Music courtesy of Bellevue Presbyterian Church & Dr. Ming Wang Answer on terrestrial radio they cost you more! Ask Kim Komando!A token of my appreciation is winging its way toward podnews an online podcast development service from the UK.A podcast critic from the UK dinged a podcast host for “doing it badly”. Of course, he’s entitled to his opinion. If you’re lucky enough to have a sponsor, treat them well.The only thing poor performance can cost you is listeners & they are everything. Yes, it helps to “separate” commercial content from “editorial” but that’s a function of “stingers”. Those little broadcast squiggles are so beloved of “real” radio. I am reminded of a comment by Mark Twain “Never pick a fight with anyone who buys ink by the barrel.”I have changed it to: “Don’t pick a fight with anyone who only goes by initials which includes: IRS, BMI, & ASCAP.”FYI/Internal Revenue Service (the income tax guys - for the benefit of listers in the UK), Broadcast Music Inc, American Society of Composers, Authors & Publishers. You don’t want to get that message “Show us your copyright”.Fortunately for this podcaster, my Apple is populated with stingers & jingles, “Apple’s” royalty-free music This podcast critique reminds me of those words of George Bernard Shaw “England & America are one people separated by a common language."