It was late. The filters were off. And somehow we landed on the topic every integrator eventually faces… rebranding.

In this After Dark episode, we talk about why integrators feel the pull to reinvent themselves and when a rebrand actually makes sense. From identity shifts to market positioning to the emotional side of changing your name, your offer, or your entire lane, we go there.

If you’ve ever thought, “Maybe it’s time to reinvent myself,” this one’s for you.