80% of content that marketers create is never used by sales. That's like a knife to the chest. But salespeople also get frustrated with content management. Maybe the content doesn’t have the right message or sales doesn’t know where to find it when they need it.
There’s all sorts of issues surrounding content management.
So, on this episode of the B2B Revenue Executive Experience podcast, We sit down with Lindsay Tjepkema and Zachary Ballenger. They’ve teamed up to start a company aimed at solving these content management problems. On the show they gave us an inside look at what they’re building, along with a couple of tips to help you eliminate frustration surrounding content management in your own business.
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By Cory Cotten-Potter
5
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80% of content that marketers create is never used by sales. That's like a knife to the chest. But salespeople also get frustrated with content management. Maybe the content doesn’t have the right message or sales doesn’t know where to find it when they need it.
There’s all sorts of issues surrounding content management.
So, on this episode of the B2B Revenue Executive Experience podcast, We sit down with Lindsay Tjepkema and Zachary Ballenger. They’ve teamed up to start a company aimed at solving these content management problems. On the show they gave us an inside look at what they’re building, along with a couple of tips to help you eliminate frustration surrounding content management in your own business.
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