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Episode 112: Behind the Entry: Autism Rocks
Behind The Entry Podcasts
Want to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in 101 countries. Get in touch today.
📢 Hiring or promoting something useful?
This is the World’s No.1 Marketing Podcast. Chances are your next hire is listening.
💡 Mentorship
Turbo-boost your career with The Creative Floor Awards Mentorship Programme:
https://thecreativefloor.com/mentorship
📘 Agency Tales: The Book
https://thecreativefloor.com/agency-tales
📚 Seminar
The Common Sense Guide to Great Advertising:
https://thecreativefloor.com/masterclass
🎙️ Podcasting in MedComms: From Idea to Launch
📅 Thursday, June 11, 2026
🕛 12:00 PM – 1:00 PM (BST)
💻 Free online event: https://www.linkedin.com/events/podcastinginmedcomms-fromideato7462457074413789185/
🎙️ Behind the Entry: Autism Rocks
🎵 What if music could help children speak? Area 23 shares the story behind Autism Rocks, a project that transforms popular songs into speech exercises for minimally verbal autistic children.
🧠 Combining science, creativity and music, the team reveals how the idea came to life, the challenges they faced, and what it takes to turn ambitious healthcare innovation into reality.
🎧 Listen now for insights on creativity, healthcare and creating work that makes a real difference.
⚠️ Warning: straight-talking, strong language, and you may actually learn something.
Link to work: https://www.youtube.com/watch?v=yzkWkaFK6rE
Not all awards are created equal.
🎨 Credits
AREA 23: Tim Hawkey, Viton Araújo, Renan Bulgari, Diego Tórgo, Victor Afonso.
Omnicom Health: Philip Schneider, Anna Franklin.
FCB Brasil: Eduardo Tavares, Paulo Fogaça, Ana Becker, Heloísa Ribeiro, Kleber Fonseca, Letícia Rodrigues, Lucas Buled.
Bodega Studios: Adam Reid, Clint Goldman.
Northern Lights: Sarah Sullivan, Jody Peters.
Canja Audio Culture: Filipe Rese, Nessa Mafra, Bruno Vieira Brixel, Eduardo Karas.
Storefront Music: Adam Elk, John “Scrapper” Sneider.
Additional Credits: Depraxe, Colin Loughlin, Sun Komen, Ralph Kuijpers, Adrianne McCurrach, Ryan Fitch.
View all episodes
By Shaheed Peera
5
33 ratings
Behind The Entry Podcasts
Want to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in 101 countries. Get in touch today.
📢 Hiring or promoting something useful?
This is the World’s No.1 Marketing Podcast. Chances are your next hire is listening.
💡 Mentorship
Turbo-boost your career with The Creative Floor Awards Mentorship Programme:
https://thecreativefloor.com/mentorship
📘 Agency Tales: The Book
https://thecreativefloor.com/agency-tales
📚 Seminar
The Common Sense Guide to Great Advertising:
https://thecreativefloor.com/masterclass
🎙️ Podcasting in MedComms: From Idea to Launch
📅 Thursday, June 11, 2026
🕛 12:00 PM – 1:00 PM (BST)
💻 Free online event: https://www.linkedin.com/events/podcastinginmedcomms-fromideato7462457074413789185/
🎙️ Behind the Entry: Autism Rocks
🎵 What if music could help children speak? Area 23 shares the story behind Autism Rocks, a project that transforms popular songs into speech exercises for minimally verbal autistic children.
🧠 Combining science, creativity and music, the team reveals how the idea came to life, the challenges they faced, and what it takes to turn ambitious healthcare innovation into reality.
🎧 Listen now for insights on creativity, healthcare and creating work that makes a real difference.
⚠️ Warning: straight-talking, strong language, and you may actually learn something.
Link to work: https://www.youtube.com/watch?v=yzkWkaFK6rE
Not all awards are created equal.
🎨 Credits
AREA 23: Tim Hawkey, Viton Araújo, Renan Bulgari, Diego Tórgo, Victor Afonso.
Omnicom Health: Philip Schneider, Anna Franklin.
FCB Brasil: Eduardo Tavares, Paulo Fogaça, Ana Becker, Heloísa Ribeiro, Kleber Fonseca, Letícia Rodrigues, Lucas Buled.
Bodega Studios: Adam Reid, Clint Goldman.
Northern Lights: Sarah Sullivan, Jody Peters.
Canja Audio Culture: Filipe Rese, Nessa Mafra, Bruno Vieira Brixel, Eduardo Karas.
Storefront Music: Adam Elk, John “Scrapper” Sneider.
Additional Credits: Depraxe, Colin Loughlin, Sun Komen, Ralph Kuijpers, Adrianne McCurrach, Ryan Fitch.