Nadjmat

Episode 112: Distribution Strategy - Place

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Decisions in the marketing mix: how to organize your distribution?

Distribution channels in a service business:

  • On-Site Consulting
  • Virtual Delivery
  • Workshops and Seminars
  • Publications/Bookers/Referrals (speakers)

    • Distribution channels in a product business - key questions:

    • Where do customers buy and who from?
    • How do customers buy?
    • Sell direct or use intermediaries (distribution channels?)
    • Is technology changing traditional distribution methods?
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      NadjmatBy Nadjmat
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