The internet and social media are inundated with so-called “Influencers.” But what does that actually mean? Join Nolan and Ben as they break down what it takes to be an Influencer, why it’s gained in popularity, and what it means for the future of advertising. 

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https://en.wikipedia.org/wiki/Internet_celebrity

https://socialmediaexplorer.com/social-media-marketing/the-rise-of-the-powerful-social-media-influencers/

https://www.foxbusiness.com/lifestyle/social-media-influencer-pay