Blogs – TurnKey Product Management

Episode 114: Unlocking the Power of Amazon’s Customer Journey Analytics Report

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Master Your Amazon Strategy with Customer Journey Insights
Discover how Amazon’s new Customer Journey Analytics Report can transform your brand’s marketing, pricing, and retention efforts

Amazon introduced the Customer Journey Analytics Report, a game-changing tool within Brand Analytics that tracks how customers engage with your brand across their purchasing journey. From awareness to purchase, this report provides actionable insights into customer touchpoints, drop-off rates, and conversion opportunities.

Here’s what the report offers:

  1. Date Range Options: Choose between weekly or monthly data (quarterly still pending).
  2. Customer Journey Flow: See how customers move from awareness (category vs. branded searches) to consideration (detail page visits), intent (add-to-cart or wishlist actions), and purchase (sales and repeat behavior).
  3. Key Metrics: For example, 32,547 customers searched a brand, with a 32.25% increase in awareness, while 2,087 completed purchases, driving $141,107.81 in sales.
    4. Why It Matters:
    1. Optimize PPC Campaigns: Analyze branded vs. category search engagement to refine ad targeting.
    2. Enhance Listings: Track drop-offs after changes to titles, images, or pricing to boost conversions.
    3. Smarter Pricing: Find the perfect price point by monitoring how adjustments impact sales.
    4. Increase CLV: Tailor retention strategies based on repeat purchase insights.

    While the lack of quarterly reporting limits deeper repeat purchase analysis, comparing monthly trends can still reveal powerful patterns. Dive into this report today to elevate your Amazon strategy!

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    Blogs – TurnKey Product ManagementBy Jeff Lieber