For data scientists, getting a project approved is a sale. It might not feel like one and money might not change hands, but the dynamics are exactly the same. And like any sale, it goes a lot better if you go in with a plan.

In this Value Boost episode, Blair Enns joins Dr Genevieve Hayes to explore how data professionals can use the Four Conversations framework to sell their expertise more effectively, whether as independent consultants or as employees within organisations.

You'll discover:

1. Why reputation is the most powerful sales tool a data professional has [04:33]
2. How to stop behaving like a vendor when you're trying to sell expertise [05:09]
3. Why the value of your work resides in your stakeholder not in you [09:53]
4. The single question that unlocks what your stakeholder truly values [12:13]

Guest Bio

Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. He is also the author of The Win Without Pitching Manifesto and The Four Conversations: a New Model for Selling Expertise, and is the co-host, with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.

Links

• Connect with Blair on LinkedIn
• Blair's website
• Connect with Genevieve on LinkedIn
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