If you are anything like us you have daily struggles with procrastination. We see it every day in our own work as creative business owners and it’s one of the top problems our clients share with us. There are always opportunities to procrastinate: maybe it’s that great idea you keep putting off, maybe it’s just a small, key piece of something bigger.

You tell yourself “today is the day I’m going to knuckle down and get it done”. And then, just when you think you are ready to go … that doubt creeps in. All the “reasons” you have for not doing it come flooding back.

What you find when you start digging is that procrastination is really a mask for other emotional states … and that’s what we’re talking about in this episode.

In the words of Psychology professor J. Ferrari, “[People] think that procrastinators are just lazy. And that’s not what’s going on. It’s an avoidance strategy. It’s a way of never demonstrating to yourself or to others your abilities or your capabilities.”

 

IN THIS EPISODE YOU’LL LEARN:

* How procrastination often comes from some combination of Avoidance, Fear, Rebellion, Perfectionism, and Overwhelm

* How creative business owners are uniquely affected by procrastination

* some techniques you can use to overcome a procrastination mindset

 

 

LINKS:

BBC article Procrastination: It’s pretty much all in the mind

 

 

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