In this episode of Never Rewrite, hosts Isaac Askew and Jeffrey Sherman engage with Spriha Tucker, the Field CTO at BuildKite, to explore the intricacies of Continuous Integration and Continuous Deployment (CI/CD). They discuss the importance of deployment in CI/CD practices, the significance of feedback loops in iterative development, and the necessity of understanding customer context for effective solutions. Spriha shares insights on the role of a Field CTO, the value of communication in development teams, and strategies for rapid prototyping. The conversation emphasizes building trust with customers and the importance of de-risking in the development process, ultimately highlighting that CI/CD is about more than just tools—it's about creating value for customers through effective collaboration and feedback.