StrategyCast

Episode 115: Triggering Creativity, with Jeannie Clinkenbeard of Inside-Out Innovation


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SHOW NOTES

Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training programs.

While attending a leadership program at the Wharton School of business - Jeannie had a light bulb moment. She was participating in an innovation tournament created by 2 professors there: Chris Terwiesch and Karl Ulrich.Innovation Tournaments are a multi-phase process that helps teams generate and evaluate great ideas. These ideas can become the next game changer product- or more simple improvements of existing services. She realized

 how beneficial this process could be for companies trying to improve, change their game, grow their market, make a difference.

Jeannie now brings this process to teams and business of all sizes to help them innovate and grow their business

Listen and Learn:

  • What Jeannie's definition of innovation is 
  • The importance of multiple points of view
  • How to develop your challenge statement
  • Why you need to get your team involved
  • Why  content is important to your marketing strategy

TO FIND JEANNIE ON LINKEDIN, CLICK HERE.

TO FIND THE BOOK INNOVATION TOURNAMENTS BY CHRISTIAN TERWIESCH, CLICK HERE

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