William George Jordan was a writer, editor, and speaker.  He recognized the importance of measured approaches to things, to remaining calm in the face of inflammatory things.  He published a book, available online in PDF for free, called The Majesty of Calmness.  In that book, he describes calmness as the ultimate goal and compares it to a Heron's calmness in the face of an attacking Eagle.  Be the Heron, not the Eagle.