This week we're talking about the rise and fall of a beer empire.

REFERENCES:

https://www.bbc.co.uk/news/articles/cn4ggqgyk51o

https://www.marketingweek.com/brewdog-brand-community-marketing/

https://www.bigissue.com/news/brewdog-rise-fall-b-corp/

https://brewdog.com/pages/history

https://theriffreport.co.uk/08/10/2025/%F0%9F%8E%B8-the-rise-and-fall-of-brewdog-what-went-wrong-and-why-are-so-many-pubs-closing-down-%F0%9F%8D%BA/

https://www.thearmchairtrader.com/features/brewdog-decline-and-fall/#:~:text=BrewDog's%20overweening%20ambition&text=The%20company%20expanded%20aggressively%20into,makes%20that%20point%20painfully%20clear.

https://beerinthecity.com/analysis-whats-the-deal-with-brewdog/

https://www.bigissue.com/news/employment/brewdog-james-watt-ceo-scandal-workers-rights/

https://www.bigissue.com/news/brewdog-labels-itself-anti-sponsor-of-qatar-world-cup-but-will-still-show-it/

https://www.punkswithpurpose.org/dearbrewdog/

https://www.bbc.co.uk/news/articles/c795879x08go

https://drinksretailingnews.co.uk/the-big-interview-andrew-morgan-the-bottle-shop/

https://parkswatchscotland.co.uk/2024/02/14/brewdogs-lost-forest-at-kinrara-lost-trees-lost-carbon-and-lost-finances/

https://www.thegrocer.co.uk/news/brewdog-opens-12m-bio-energy-plant-at-ellon-base/668552.article

https://www.insider.co.uk/company-results-forecasts/brewdog-reports-24-million-operating-30154719

https://www.edie.net/carbon-sequestration-and-rewilding-inside-the-lost-forest-being-built-by-brewdog/

https://www.thisismoney.co.uk/money/smallbusiness/article-12243195/We-visit-Brewdogs-Lost-Forest-Highlands-James-Watt.html

https://d1fnkk8n0t8a0e.cloudfront.net/docs/MEGA_REPORT_2021_3.pdf

http://bbc.co.uk/news/articles/c70dv0eg9yko

http://bbc.co.uk/news/articles/c05v0p1d0peo

https://www.thenational.scot/news/24852747.brewdogs-james-watt-defends-work-life-balance-comments-linkedin/

https://www.bbc.co.uk/news/articles/cze00ddyw27o

https://nypost.com/2024/10/30/lifestyle/millionaire-roasted-over-cringe-linkedin-brag-linkedin-is-a-disease/

http://camdennewjournal.co.uk/article/werewolf-offers-work-to-sacked-brewdog-bar-staff

https://www.instagram.com/reel/DVbXwSXlJxu/

https://www.instagram.com/reel/DWKHhdVDC8r/

https://www.personneltoday.com/hr/nearly-500-jobs-to-go-as-brewdog-crashes-into-administration/#:~:text=by%20Nic%20Paton%203%20Mar%202026%20BrewDog,jobs%20being%20lost%20and%2038%20bars%20closing.

https://www.pressandjournal.co.uk/fp/business/local/6973428/fierce-beer-aberdeen-brewdog-jobs/#:~:text=Aberdeen%2Dbased%20Fierce%20Beer%20is,team%20are%20ex%2DBrewDog%20employees.