17 years ago, Jim Tobin started the first social media consulting firm in America while working here in Michigan. Let that sentence sink in for a minute.

Jim literally wrote the book on social media marketing back then, and today, he and his social media and influencer marketing companies – Ignite Social Media and Carusele – are going strong.

Is Twitter dead? Is AI scary? Is social media still just like a cocktail party? How’d he become a major college mascot? Jim Tobin is our guest, and he answers these questions and more.

Plus, engagement updates!!!

It’s the Cold Oatmeal Podcast.