Custom Apparel Startups

Episode 117 – Prioritizing Your Marketing Dollars

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1. Perfect basic online presence

  • Google my business, bing, facebook (technical set up)

    • 2. Perfect your ecom or online showroom (if have one)

    • Images
    • Nothing broken
    • Technically correct and optimized (https, ssl, etc)
    • Emails / auto responders set up
    • Google analytics
    • HIRE SOMEONE (that you aren't related to)

      • 3. Physical Marketing Collateral

      • Business cards
      • Brochures
      • Samples! - if you don't have some, get some
        • this means, have sample shirts or hats or something you are willing to give away and a show of what you can do and a freebie.
      • Signage if you to shows
      • "Uniform" yourself and any staff (upgrade them if they stink)

        • 4. Prepare to test ad strategies (2020 might be all testing for you)

        • Divide up cash
        • Facebook / google local
        • New show / bigger booth
        • Local ads (schools, youth sports, sponsorship, chamber of commerce, meet up) (which one of these would work best for me)
        • Pick at least 3 different things to test

          • 5. Invest in new products

          • Try new products to introduce. (this isn't just a new shirt style)
          • Get a cutter / vinyl
          • Contract out t-shirt printing - DTG printing, wholesale toner transfers
          • Caps (if you don't do them - get a press)
          • Embroidery or t-shirt printing (if you don't do them wholesale or invest in equipment)

            • 6. Make your delivery as best it can be

            • Branded boxes
            • Tags
            • Hang tags
            • Packing slips
            • Freebees
              • ...more
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