<p>In this episode, host Ed Garsten speaks with longtime auto biz pro Randall McAdory about the hot topics in the industry right now and his provocative, insightful TaaSMaster Newsletter. Ed and Randall worked together at the former DaimlerChrysler in the early 2000's. </p>

In this episode, host Ed Garsten speaks with longtime auto biz pro Randall McAdory about the hot topics in the industry right now and his provocative, insightful TaaSMaster Newsletter. Ed and Randall worked together at the former DaimlerChrysler in the early 2000's.

Episode 117: TaaSMaster Newsletter Author Randall McAdory

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

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Episode 117: TaaSMaster Newsletter Author Randall McAdory

Episode 117: TaaSMaster Newsletter Author Randall McAdory