James Perry

James Perry
Chief Executive Officer | ASTERRA
San Diego, California, United States

James Perry is a seasoned executive and innovation leader with over two decades of experience driving strategic growth, business development, and market transformation across multiple industries. As CEO of ASTERRA, James leads a pioneering team at the forefront of Earth monitoring, leveraging Synthetic Aperture Radar (SAR) analytics to deliver actionable insights that conserve critical resources and promote global sustainability.

Under his leadership, ASTERRA has revolutionized how water utilities and infrastructure operators detect and address subsurface issues. The company’s patented remote-sensing technology pinpoints freshwater leaks with exceptional accuracy, enabling smarter deployment of field crews and significantly reducing non-revenue water (NRW). Beyond utilities, ASTERRA’s solutions are rapidly expanding into critical infrastructure sectors—including dams, levees, canals, roads, railways, mining, and property monitoring—empowering organizations to manage risk, optimize operations, and protect natural resources.

Before taking the helm at ASTERRA, James held multiple leadership roles within the organization, including Executive Vice President and Vice President of Business Development. Prior to ASTERRA, he founded Perry Consultancy Group, and spent nearly 16 years in strategic leadership roles at HP, where he helped guide the transformation of analog to digital printing technologies.

James holds degrees in International Business and Psychology and is passionate about fostering innovation that delivers measurable impact on both people and the planet.