To truly improve the lives of your customers, start by targeting the right prospects. Ian Faison, Chief Content Officer at The Mission, shares his experience selling to companies with aligned missions. Dig deep to understand the fundamental problems your products solve. Feel the excitement of that transformation. Find prospects who care about the same things you do. Then change their lives. All it takes is deep understanding of your ideal customers, your values, your products, and the points of interconnection. https://sforce.co/2OPz3R9

 

Guest: Ian Faison (https://linkedin.com/in/ianfaison)

Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)

 

Related resources:

  • Subscribe to the Quotable Newsletter https://sforce.co/2OhKK3m
  • The Mission Podcasts http://bit.ly/2QzPiyS
  • Matching Your Product’s Value with Your Customer’s Values https://sforce.co/2A1a4lG
  • Create the Right Sales Culture for Customer Success, with Mike Katz https://sforce.co/2REfqtS