Fail we may, sail we must.

Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. 

Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, from the UK acid house scene, to corporate youth researcher, to documentary filmmaking, to CMO.

We discuss Ian’s improbable route to research, the lessons he’s learned along the way and his apprehensions about the potential future of insights.

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