This week on Drive & Convert, Jon and Ryan discuss how to quickly validate ideas so you can launch site updates with confidence.

Check out the full episode to learn:

1. The process of smoke testing (and where the name comes from).
2. The benefits of using smoke testing for quick validation.  
3. The 5 steps of the smoke testing process.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.