Ben and James discuss the business of podcasting specifically and advertising generally, and why Apple’s recent changes will have less of an effect than people think. Presented by MailChimp Links Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery Episode 082: A Podcast About Podcasts — Exponent Ben Thompson: Aggregation Theory — Stratechery Ben Thompson: Patreon’s Update — Stratechery Daily Update Hosts Ben Thompson, @benthompson, Stratechery James Allworth, @jamesallworth, Harvard Business Review Podcast Information Feed iTunes SoundCloud Twitter Feedback Presented by MailChimp