In this episode of the Dream 100 Show, Michael explores how top-performing brands think differently about timing, attention, and connection. Rather than reacting late or blending into the noise, the most effective businesses create consistency, relevance, and emotional alignment with their audience throughout the year.

Michael shares perspective on how strategic alignment, thoughtful positioning, and intentional outreach help brands stand out in crowded markets, especially when competitors rely on generic or last-minute tactics.