There are those serendipitous moments where everything just clicks. After working in the CMS industry (ExpressionEngine, Craft CMS) for two decades, Leslie Camacho kept coming back to an idea for a consulting service that gave agencies better decision making data. On the ground at Owner Summit in Austin, he connected with a Dutch company called VOGSY that was bringing that idea to life.

Today, as VP of Customer Services at VOGSY, Leslie is helping digital shops to gain visibility into what is and isn’t working, to get ahead of problems before it’s too late. Leslie joins us to talk about business intelligence, how shops are getting smarter and the cultural implications and impact of getting serious about ambitious goals.