2025 has been a right year for absolute nonsense. We name things using marketing words that aren't factually accurate. Critical thinking across the industry is at all-time low. Things that aren't marketing are being called marketing. And what's left is being used to focus on things that marketing often has the least influence.

Jon McGreevy and I round out 2025 with a highlight of AI, digital literacy, and the realities of businesses in the B2B and tech sector, and what we think needs to change if 2026 is going be better.
SaaSy as Fuck Podcast: https://saasyasfuck.substack.com/
Jon on LinkedIn: https://www.linkedin.com/in/thatwriterjon/
Jon's website's: jonmcgreevy.com