Untangling Tourism Tech

Episode 12: AI Search - Found or Forgotten


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AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬

In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover:

βœ… Why travellers are using AI tools instead of traditional search

βœ… The surprising comeback of Bing (yes, really!)
βœ… What ChatGPT and Gemini prioritise in your content
βœ… Six practical ways to optimise your website for AI visibility
βœ… The power of FAQs, fresh local content, and telling your story

If you want to be found, not forgotten, tune in and take notes – this episode is your cheat sheet to staying visible in the AI-powered travel future.

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Untangling Tourism TechBy Tourism Tribe