This is a conversation with Chris Brandt, the EVP and Chief Brand Officer at Bloomin' Brands. Chris cut his teeth in CPG at General Mills and Odwalla. He made the jump to Taco Bell in 2010, later becoming the CMO and turning them into an innovation machine. Last year, he took over all aspects of marketing for Bloomin' Brands which includes Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill and Fleming's Prime Steakhouse. Enjoy!