Crafting compelling stories is only half the battle. In today's crowded book market, it's not enough to simply write a great book – you also need to make sure that your target audience knows who you are and what you stand for. This is where building your author brand comes in. Your author brand is the unique identity that sets you apart from other writers in your genre, the promise you make to your readers about the kind of stories they can expect from you. And it’s not just a logo!