In today’s content marketing era we’re seeing a metric ass ton of content being churned out daily, but how many of these creators are actually considering the message their audience wants to hear or the medium they want to consume their content through? In Episode 12, our host Will Davis sits down with Cathy McPhillips, VP of Marketing at the Content Marketing Institute, to talk about how to break free of today’s content shock phenomenon through effective content creation, repurposing, and anticipating what’ll come next. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.