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There is a misconception that if you build a funnel or post on social media, the clients will come. These methods do not help until you have developed a tribe and have established yourself as an expert. Instead, you need to go get your clients. You need to go to where they are, be friendly, earn their trust, and offer to help them solve their problem. Your pricing needs to demonstrate value. Your program needs to be of value. It is too early in the game to talk about funnels. Instead, join your target audience groups and listen to their complaints. Then be there for them. Only jump in their inbox after they have liked or commented on your post on FB or Instagram. If it's LinkedIn make an introduction first and connect with them. Then briefly, like one short paragraph, say what you do, and ask them what they do. Do not start with a pitch immediately.
By Rolande S. Sumner, ACC, ELI-MPThere is a misconception that if you build a funnel or post on social media, the clients will come. These methods do not help until you have developed a tribe and have established yourself as an expert. Instead, you need to go get your clients. You need to go to where they are, be friendly, earn their trust, and offer to help them solve their problem. Your pricing needs to demonstrate value. Your program needs to be of value. It is too early in the game to talk about funnels. Instead, join your target audience groups and listen to their complaints. Then be there for them. Only jump in their inbox after they have liked or commented on your post on FB or Instagram. If it's LinkedIn make an introduction first and connect with them. Then briefly, like one short paragraph, say what you do, and ask them what they do. Do not start with a pitch immediately.