The New World of Work Podcast

Episode 12 - Corporate Cultures in The Digital Age


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Due to Hyper Connectivity, The Digital Age has disrupted Corporate Cultures. In today’s global workplace, it is not a good idea to try and adopt one, universal Corporate Culture when so many different micro-cultures exist. That is not to say that learning about and respecting those micro-cultures is not important. Great People Leaders help form a strong culture that acknowledges the most critical asset of a company is its people. And protecting its people is one of the surest ways of continued success of corporations. In order to get the most out of people, you have to look at it from their perspective and what's important for them and their beliefs and their values. Based on Chapter 8 of our book, The New World of Work: People Leadership in The Digital Age, we discuss how to create a Corporate Culture in The Digital Age.

“According to an article in The Economist in 2012, 70% of all International Ventures fail due to cultural differences. In Japan, it's a big deal to bow out of respect. It's important to bow at the right level and present your business card properly. If you don't do it right, you are offending someone. In China, American Salespeople are taught to get the potential client to say "Yes" as is "Yes, I want your product", but in China, business people say "Yes" repeatedly to show they understand what was said. We have to be respectful of that. Cultural Intelligence, or CQ, is the capability to function effectively across a variety of cultural contexts, whether it's ethnic, generational, and organizational cultures. When we are intentional with our Corporate Culture, we will serve our people well.”

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#CorporateCulture #MicroCultures #PeopleLeaders #TheNewWorldOfWork #TheDigitalAge #TheFourForces #PeopleSpecialists #PeopleLeadership

Website – www.NewWorldPeopleSpecialists.com

YouTube Channel - https://www.youtube.com/channel/UCU2pwquU3XcfAd0v2_LyIsg

Audio Library Credits

Summer of 1984 (Audio) ∙ “grateful kings” by RKVC ∙ YouTube Audio Library

The New World of Work: People Leadership in The Digital Age will be published in late 2022 from Routledge Publishing in London, England

Authors: Bashker Bob Biswas, William Garrison, Robert Ramirez

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The New World of Work PodcastBy William Garrison