Thriving Community Show

Episode #12 - Create User Groups to Work with New Rules & Regulations with Lauren Uyeno

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Lauren Uyeno is the National Director of Professional Groups at Workiva. We spoke about how she created a user group within a community to help her organisation work with ESG, which stands for Environmental, Social and Governance. ESG encompasses the measures and strategies that companies are taking to act responsibly - for example, when it comes to sustainability and having a diverse and inclusive workforce.

In this conversation, we dove into what user groups are, how to create and run them and how Lauren uses her community-building skills to lead in an area where she is not an expert herself.

In this podcast, Lauren and I talk about:

  • Challenges she faced when bringing together multiple communities based on different platforms and how she increased discoverability
  • What the process of starting a new community or user group while ESG and sustainability are just starting to gain interest looks like
  • What makes user groups so valuable
  • How to use community and user groups to help companies work with new rules and regulations that are impacting their industry
  • Ways to balance an in-person user group with an online community and keep everyone on the same page
  • How community building differs from what most companies are used to and why it is the business model of the future
  • What it takes to build and nurture a community

    • Where to find Lauren:

    • Website
    • LinkedIn
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      Thriving Community ShowBy Philippa Gillström