<p>For the final episode of series 2, we delve into the complex world of brand purpose, with help from Anouk Jans of Spring Studios Milan, Clara Mulligan of Anomaly, and Pete Miller of Octopus Energy.</p>

For the final episode of series 2, we delve into the complex world of brand purpose, with help from Anouk Jans of Spring Studios Milan, Clara Mulligan of Anomaly, and Pete Miller of Octopus Energy.

Episode 12: Does every brand today need a purpose?

A new podcast from Creative Review, Creativity Sucks! looks at what is wrong with the creative industries and how to fix it. Hosted by CR editor Eliza Williams and featuring expert guests from the worlds of advertising, design and marketing.

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Episode 12: Does every brand today need a purpose?

Episode 12: Does every brand today need a purpose?