Facebook Ads

Hosted by Vince Ventura and Shelby Klick

Goals:

What are the different types of Facebook Ads?  What are boosted posts?  Why should I advertise on Facebook?  What should I advertise on Facebook?

What are the different types of Facebook Ads?

• Awareness
• • Brand Awareness
  • Reach
    
    
• Considerations
• • Traffic
  • Engagement
  • App Installs
  • Video Video Views
  • Lead Generation
  • Steps after building website

• Conversion
• • Conversion
  • Product Catalog Sales
  • Store Visits

What are boosted posts?

• Boosted Posts serves that post to a larger audience]
• Generates Reactions, Shares, Comments
• • These people are more likely to see your future posts
  • Generate momentum
• Audience you choose / Custom Audience
• People Who Like Your Page
• People Who Like Your Page and Their Friends

Why should I advertise on Facebook?

• Facebook is like a self updating Address Book
• Clickable ads are an advantage to radio and tv
• More engagement with ads leads to more conversions, but also more exposure to future posts.

What should I advertise on Facebook?

• Advertise Sales Posts
• Advertise Store News
• Advertise New Product Lines
• Advertise New Inventory
• Advertise Earned Media
• • Articles
  • Interviews
  • News Features

Keep in Mind:

• Only boost what is going to give you a return
• Be sure to pick the type of ad that is right for you
• Test, Test, Test - Don’t spend a ton of money on an untested ad