Floral Shop Podcast

Episode 12: From Junior Florist to Shop Owner with Trevor Whalley

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Show Notes:

 

  • Introduction to Trevor Whalley from Fantasy Florist, a floral shop in Northern Virginia
  • Trevor shares his unique journey into the floral industry, starting as a delivery driver and eventually taking over the business
  • Discussion on the challenges and rewards of running a floral shop, emphasizing the importance of passion and dedication in the industry
  • Trevor’s transition from an employee to the manager and owner of Fantasy Florist, with insights into the mentorship and support he received
  • The impact of the COVID-19 pandemic on the business and how Fantasy Florist adapted and thrived during and after the pandemic
  • Trevor’s approach to managing and motivating his team, ensuring a collaborative and inclusive work environment
  • The significance of weddings and corporate events for Fantasy Florist, and the strategies used to manage these larger-scale events
  • Seasonal trends and proactive marketing efforts to maintain business during slower periods
  • The importance of an optimized website for attracting and retaining customers

    • This episode features an interview with:

     

    TREVOR WHALLEY

    Owner/Lead Designer of Fantasy Florist

    Trevor Whalley is the owner and lead designer of Fantasy Florist, located on the outskirts of Washington, DC, in Northern Virginia. He began his career in the floral industry as a delivery driver and quickly immersed himself in all aspects of the business.

    With a passion for entrepreneurship, Trevor learned the ropes from his mentor, Carlos, and gradually took over the business in 2017. Under his leadership, Fantasy Florist has expanded its services to include weddings, corporate events, and everyday floral designs, thriving even during the challenges posed by the COVID-19 pandemic.

    Additionally, for those planning events, check out the fantastic tent floor options from our trusted stage rental company partner, perfect for creating a memorable experience.

    Important Links and resources mentioned:

    Visit Trevor’s website  

    Social Media Profiles:

    Facebook

    Instagram

    diving deeper:

     

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    Floral Shop PodcastBy Ziv Raviv