My guest this week is my friend Josh Slocum, who is the Executive Director of Funeral Consumers Alliance and the co-author of Final Rights: Reclaiming the American Way of Death. Josh is a consumer advocate who is also willing to give consumers a little tough love in the face of what he refers to as learned helplessness. At the same time, he argues that the industry should be more transparent with pricing so that consumers are better able to make decisions that are meaningful and affordable.