In episode 12 of the Social Good HQ Podcast Caroline chats with Kev Anderson of The Story Edge. Kev lives and breathes Storytelling and apart from being a funny, genuine guy he is also a great teacher and supporter of those just starting out on their ‘storytelling’ journey.  He set himself a task this year to write 100 word stories every day for the whole year, yes, 365 stories for 2016, a mammoth task but one which he is passionate about and people are reaching out to Kev from far and wide to express their appreciation.

Kevin has recently become a trustee of   Tayside Cancer Support and is taking his role extremely seriously and has already mapped out where he can add some real value in sharing the work through storytelling and fundraising.

So, lets take a peek at Kev:

Covered in this episode:

* What is storytelling and how can non-profits use it

* Communicate by sharing stories

* Challenges- public perception of fundraising and raising awareness of smaller organisations

* Using humour in stories /case studies…be human

* Make sure the star of the story is the beneficiary, not the organisation

* Create authentic stories

* How you can  share your story successfully

* Building key relationships especially with those who have donated money

Click here for more information about The Story Edge and don’t forget to sign up for the FREE 5 week ‘ Case Study Code’ emails.

Until next time…