"Why would anyone listen to me…”

This is a question Chris West asked himself when he became CEO of an engineering company.

The answer? Hard work, humility and a healthy pinch of imposter syndrome.

Chris tells us about his life experiences that lead him to where is today and how his life has shaped his decisions in business.

“Purpose has to be inbuilt into business...because there is so much good that can come out of business."

Leaders who are driven by a purpose try to answer the “why” question and encourage the interest, empathy, and stability needed to run a successful business. Focusing not just on customer or shareholder satisfaction but employee advocacy and social and environmental responsibility.

Chris tells us his thoughts on modern leadership, conscious capitalism and how he believes he has a duty to look beyond simple profit and carve out a deeper purpose for his business.…. a truly inspirational listen.

Contacts / links:

Chris

Website: www.optimusaberdeen.com

Linkedin: https://www.linkedin.com/in/chris-west-a300b332/

The Crux Crew

Website: www.consultcrux.com

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Twitter: @eric_crux

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