On the twelfth episode of season 4, the SPMA council Podcast, we welcome Madison Koekkoek. Madison is currently in a role with Sportsnet as their manager of Athlete Influencer Strategy and Business Relations. On this episode Madison talks about her industry experience (1:30), how social media and athletes work together (5:40), what one key takeaway/piece of advice she received during her career (11:40). Madison then talks about what type of qualities that great athletes hold when it comes to working in social media, her most memorable experience (19:25), and then lastly her favourite piece of social media or digital content released in the last year (23:00). A huge thank you to Madison for joining us this week on the podcast.

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