Marketing and sales leaders from many of the linen, uniform and facility services industry’s largest companies, including Jim Divers, director of sales and marketing at Alsco; Ryan Flaherty, vice president of sales, marketing and business development at Aramark Uniform Services; Dave Katz, senior vice president of sales and marketing at UniFirst; and Bob Mitchell, senior vice president and chief marketing officer at Cintas, discuss converting non-programmers to uniform renters; expanding the market for linen, uniform and facility services; innovations in sales and marketing; and more. TRSA President and CEO Joseph Ricci moderated the discussion, titled “Identifying and Expanding Markets: Converting Non-Programmers,” at TRSA’s Marketing and Sales Summit, held in December 2018 at Caesar’s Palace in Las Vegas.