First brewed in 1849 by the Joseph Schlitz Brewing Company, today’s beer, remained with Schlitz until 1982 when it was acquired by Stroh Brewing of Detroit, who in turn managed it until 2000 when it was acquired by that little giant of breweries, Pabst.  Today representing itself with World War II-style pin-up girls on their cans, this beer is perhaps best known for being shilled by the fiction, but hormone-provoking, Swedish bikini team.  This is a beer that Will Ferrell loves so much he filmed free, unscripted ads for them focused on the Quad-Cities region of Iowa and Illinois (Davenport, Betterdorf, Rock Island, Moline, and East Moline - don’t worry, we had to look it up too – and why are there five cities?).  This is the beer that Consumer Reports described as the best mass-marketed beer based on the evaluation by 17 beer scholars (including several with PhDs in fermentation science) from a slate of 69 beers.

Today, on Pickled Eggs & Cold Beer, we’re talking about the only beer I regularly buy in a drug store. Today, folks, we’re talking about Old Milwaukee.

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