Personal branding: How personal should you get? Personal brand photographer Aaron Hunt discusses the two sides of your brand, the personal side that shares the themes of your life, such as family, hobbies, and interests, and the professional side that speaks to the value your bring to your customers. There is a balance to consider with personal branding, and some thought behind what to share on specific platforms. Personal branding done correctly not only attracts the ideal client, but also repels the wrong client. Consistency of action and content enhances trust. Sharing personal interests helps people get to know and like you. And your copywriting delivers the value. Over time, this combination WILL grow your business.