Or had purchase regret? Why did I agree to go to that function when I really don't want too!

Ep 12 looks at Cialdini's Unconscious Influence Patterns and how they can have dramatic effects on our decision making in business, relationships and life. This episode draws from the book Influence: The Psychology of Persuasion by Robert B. Cialdini to help create greater awareness around how we are being influenced and directionalised and not always for our best good!

Learn about how you can use these patterns to both advance your goals and defend against poor choices.