Send us a text

Subscriptions run the market: from dating to cars, our consumer lives are ruled by incremental buy-in to goods, services, and experiences. But it doesn't end there. The subscription mindset is taking over our relationships, too. It's redefining what it means to be loyal, present, and engaged with those we care about, often at our collective expense. What are the short-term and longterm consequences? And how do we stop it before it triggers a pandemic of loneliness?