November 1, 2021

Buffalo State Data Talk

Episode 12: SEO and Marketing, an interview with Nathan Hall from the Better Business Bureau

 

Episode 12 features part 2 of our two-part series with the Better Business Bureau (BBB). In this episode Nathan Hall shares his experiences as a SEO analyst who uses Adobe Analytics and Google Analytics to find anomalies and investigate the reason for changes in website traffic. He also supports multiple local BBB’s helping them to make data driven decisions and update their digital marketing based on algorithm changes. Listen to this episode to hear Nathan’s thoughts on how to know if being an analyst is right for you.  

0:00 Intro 

0:46 What Nathan does for BBB, website analytics, SEO and more 

8:34 Who does Nathan work with? 

10:12 How he analyses the data21: 

15:06 Impacts of Nathan’s work 

15:57 Advice for new data analysts 

17:58 How to become a SEO analyst 

21:41 Should you be an analyst? 

22:32 Outro 

 

Resources

Search Engine Land

Search Engine Round Table

 

Learn more about data science and stay up to date with the podcast by connecting with us on LinkedIn. https://www.linkedin.com/school/buffa...

Interested in a career in data science? Visit https://dataanalytics.buffalostate.edu/ to learn more.