Joining Kevin, James, and Mysty on Zoom is Shak Rashad, a former UNC football player and current Account Executive at BetterUp. With his background as a successful college athlete and former New Orleans Saints practice team member, Shak brings a unique perspective to the conversation. Now at BetterUp, a company focused on helping business leaders overcome obstacles through personnel development, the discussion touches on the business aspects of college athletics and the potential impact of the upcoming NIL (Name, Image, and Likeness) rules on the future of collegiate sports. Sit back and enjoy this enlightening conversation.