Buckle up for a thrilling episode featuring the commercial & communications manager of a professional motor-sports racing team. Listen to Declan Bourke chat with Si McNally on Power Maxed Racing (PMR), a team part of the lucrative British Touring Car Championship. You will find out what makes BTCC the third biggest motor sport in the world in audience numbers and the value Team PMR can deliver for its strategic partners and sponsors.
 
 Social Links:

@Si McNally

@Power Maxed Racing

@Declan Bourke

@Sport Endorse
 
Show Notes :

1:30 Si’s Early Career in motorsports

2:30 Family of petrol heads

3:20 Si’s Role with PMR

4:00 Winning races and being part of the team is what keeps Team PMR motivated

5:30 Why racing car drivers are also athletes 

7:30 PMR’s environmental protection efforts

9:45 BTCC as a sport is spectator friendly and relatable

11:30 What is British Touring Car Championship (BTCC)?

13:00 Types of sponsors you will find in BTCC

15:30 BTCC media coverage: Live broadcasting on free-to-air (iTV), In 2019, Around 20 million individuals watched the sport in UK and around 76 million listened to it live on the radio

17:00 About Team PMR - Power Maxed Racing

19:00 People part of the Team PMR 

21:00 Jason Plato – one of the most successful British car racers ever

22:00 10 race weekends a season

23:10 International audience coverage

26:30 PMR Engagement program examples

29:15 PMR Partners case study

32:00 Fan engagement examples 

34:30 Amazon Prime is filming a documentary on Team PMR 

38:30 Cost of running a BTCC team

44:00 Brands want a tangible benefit from sponsorship

46:00 Si’s Top 3 moments with Team PMR

48:30 Rapid Fire: Si’s impression on the individuals at Team PMR