Show Highlights:

• Marci's deep experience in the world of franchising
• Angelique's march to Handyman VPhood
• Local differences across franchisees
• Consistency in delivery across borders
• Vendor partnerships
• Agency compensation trends

Quotes:

Angelique - The community goal of Handyman Connection:

“We're really working with our local owners to get buy in and community engagement to showcase everything we can do to help better the local community improve local households.”

Angelique - The Handyman franchising structure:

“The beauty of franchising is that you get this custom turnkey marketing program, especially with Handyman Connection, where we have trusted and vetted vendor partners that work with our local offices that have proven success.”

Marci- Franchisee marketing support:

"As you know, franchisees come into the business to operate the model of the franchise, not necessarily to be expert marketers. So as Angelique mentioned, we provide them a turnkey marketing program and plan, and we wanna make sure that our partners can be a support to that plan."

Angelique - Accountability of the franchise:

“It's a two way street and holding our partners accountable, but also holding our franchisees accountable in the way they partner with our vendor partners.”

Angelique - Handyman’s role to its franchisees:

“As a home office, we operate more as a coach to our franchisees guiding them towards best practice and continued success based on proven forms of advertising and proven technologies that work well to help them achieve their business goals.”

Connect with our guests Marci and Angelique and find out more about their work:

• About Marci
• About Angelique
• About Handyman Connection
• Handyman Website

Connect with Kevin and find out more about his work:

• About Kevin
• About Pica9
• Pica9 Website

Empower your brand with CampaignDrive by Pica9, the Brand-to-Local Marketing Platform that helps world-class distributed brands empower their franchisees and dealer networks. 

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