This will break down all the different types of personalities that will present to your office. Once you understand each patient’s personality, you will know exactly how to handle their case and earn their trust! We will explore how to handle these different types of patients. Our goal is turn all patients into Believers!

- People buy for Inspiration, desperation, obligation, education, or temptation

- People buy YOU, not Chiropractic

- 6 stage of buying

- Importance of Social Proof