In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.
Don’t forget to subscribe!

In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices. Don’t forget to subscribe!

In this episode, Jamie Shaw, Global Head of Creative at Cogs &amp; Marvel, and Daniel Yaffe, COO &amp; Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.
Don’t forget to subscribe!

Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences

Polaris is a series of interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. Season 1 guests include executives from Coca-Cola, Neiman Marcus, Sur La Table and more.

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Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences

Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences